When the International Air Transport Association (IATA) announced a record-low 2.9 percent growth in global air traffic in 2015, it was an alarming sign for the world economy that the industry had stalled. But the good news is that while the industry stagnated, the number of travelers worldwide—including tourists, business travelers, and long-haul travelers—increased by more than 7 percent. Globus, the world’s largest travel agency, and its parent company, the FMCG giant Unilever, are attempting to reverse this trend with new marketing campaigns that focus on travelers’ ability to enjoy life with travel. For the first time, Globus will be showcasing that travel is the answer to having a balanced, happy life.
Globus, a travel loyalty program, is launching a new campaign to help parents get their kids back on the right track and onto flights to see relatives, after a spate of lost, mislaid, or delayed children. In a survey of 1,000 travel agents, 78 percent of parents reported losing a child or misplacing one at least once.
WHY? The Globus family of brands makes a statement as the journey resumes after the COVID program: The whole world misses you! The company’s new campaign proclaims that it’s finally time to stop reminiscing about cherished travel memories and start looking for new ones. – Lori Baratti, editorial assistant. Thanks to major advances in science, more than 60 percent of travelers in the U.S. are vaccinated and 70 percent are willing to travel.* With growing enthusiasm, Americans are showing a renewed willingness to travel. And the Globus family of brands, made up of Globus, Cosmos, Avalon Waterways and Monograms, has taken note and inspired travelers to plan an epic return to the world they missed and revive their romantic relationship with travel. Current trend People love to travel. It’s something we talk about, something we look forward to, says Steve Bourne, marketing director for the Globus family of brands. In fact, travel is the second most searched topic online. And for more than 90 years, the Globus family of brands has shared its love of travel with other travelers around the world. For us and for her, this recent detour was difficult, but it also reminded us how much we miss our lost love. Now that access to the countries of the world has finally been widened, we can stop wallowing in melancholy and look to the future. We can put our mobile devices aside and ignite our passion for face-to-face communication. It’s time to make plans to return to the world we miss – the places we also miss. In a new marketing campaign unveiled today, the company is focusing its attention on world-famous landmarks like Michelangelo’s David, the Sphinx, the Eiffel Tower and Easter Island statues, and inspiring travelers with the song Player’s Baby Come Back. With this, the Globus family of brands aims to inspire travelers to reconnect with the world. And perhaps no travel company will inspire more of a return to travel this year and in 2022. Globus, Cosmos, Monograms and Avalon Waterways together offer travellers more than 500 holiday trips on six continents in 70 countries, ranging from excursions and packages to river and small boat trips. Last year, we discovered more ways than ever to explore, discover and enjoy the most beautiful places in the world, Born said. From the launch of Choice Touring by Globus in Europe and North America, the expansion of the Undiscovered series worldwide and the introduction of new Storyteller flights featuring celebrity presenters, to active and exploratory tours of the world’s most popular waterways and special cruises with Avalon Waterways, the Globus family of brands is ready to help travelers leave the ordinary behind and return to the amazing. *Statistics from Destination Analytics For more information, visit planyourcomeback.com. SOURCE: Press release of the Globus family of brands.It’s been a while since I posted anything on Asiaweekguide, but it’s time to get back on the wagon. I recently had the opportunity to try out Globus’ new Baby, Come Back! campaign at their office in Taipei. The campaign is designed to attract “young and idealistic” Asiaweekguide readers, and is targeted at readers in the 18-30 age group. Globus is a travel agency that targets this age group.. Read more about anywhr and let us know what you think.
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