James GordonFor the past several years, Clemson University’s football program has been known for its blue-collar work ethic, inspired by former head coach Dabo Swinney. This year, however, the Tigers’ main man has taken on a more prominent role, as he campaigns for fans to buy Dr Pepper and help his team win. “We put ourselves in position to win, because we’re not afraid to go for it,” Swinney said. “If we’re going to play for a national championship, we better go get it.” The campaign began during the Tigers’ 2017 regular season, with the team encouraging fans to drink Dr Pepper in the stands and in the stands at Tiger Park by giving out free T-shirts and other
Clemson sophomore quarterback D.J. Uiagalelei has been hailed as one of the top recruits in the country, and he is a big asset to the Clemson football program. Now, he is adding another accolade to his impressive resume: he has become the first college football player to be featured in a Dr. Pepper commercial.
Clemson Tigers QB D.J. Uiagalelei is a senior this year, and he has had an outstanding career with the Tiger football program. But what about those who are fans of the Clemson Tigers? What if you’re a fan and you aren’t a football player? Well, you’re not alone. That’s why Dr Pepper and D.J. Uiagalelei have partnered to create a campaign that highlights the ways in which Dr Pepper fans can be part of the Clemson Tigers family.
Dr Pepper said Wednesday that Clemson quarterback D.J. Uiagalelei has collaborated with the brand and will feature in its Fansville ad campaign during the college football season.
Fansville ads follow the lives of competing fans in a fictitious college-football-crazed town, and Uiagalelei will be the only current collegiate athlete featured. The financial details were kept under wraps.
This is Uiagalelei’s second big-company agreement since the name, image, and likeness law went into force on July 1. Last month, Uiagalelei agreed to make appearances on behalf of Bojangles, a fast-food fried chicken restaurant headquartered in Charlotte, N.C., and to post material on his social media account.
In an interview with ESPN.com, Uiagalelei stated, “NIL has been a wonderful chance for me to be able to interact with companies, to be able to do things like this.” “I wouldn’t have been able to accomplish this five years ago when I was playing college football. It’s a fantastic time for individuals to develop their brand, earn money, and work on various collaborations, such as with Dr Pepper. I’m really looking forward to it.”
Dr Pepper has teamed with Clemson quarterback D.J. Uiagalelei, who will feature in its famous Fansville commercial campaign during the college football season. In the advertisements, Uiagalelei will be the lone current college player. Totzke, Chris
Dr Pepper contacted Uiagalelei about collaborating, according to Uiagalelei. He enjoys drinking the Coke and following the Fansville campaign, which is currently in its fourth season, he added. Uiagalelei filmed several ads late last month, with the first one set to air on Aug. 23.
“I wanted to work with companies that are true to me,” Uiagalelei said. “I don’t want to be one of those individuals that works for a variety of companies. Dr Pepper and I can have a long-term relationship. They are inextricably linked to collegiate football.”
The ads were shot at a motel in Clemson, South Carolina, according to Uiagalelei. Uiagalelei was given a few words to say and stood in front of a green screen to deliver them with his whole family watching. It was his first time taping a commercial — or doing any acting, for that matter, so having makeup applied for the camera was probably the greatest shock.
With a chuckle, Uiagalelei remarked, “I was like a genuine actress.” “It wasn’t like I was simply standing around doing nothing. When it’s out, it’ll be fantastic. I’m ecstatic for people to get a glimpse of my personality and see a new side of me. I believe I did a decent job, and I hope the fans do as well.”
Uiagalelei takes over as Clemson’s starting quarterback for the first time this season, replacing Heisman Trophy winner Trevor Lawrence, and the stakes are high. Last season, while Lawrence was out with COVID-19, Uiagalelei started two games, including an epic 47-40 double-overtime defeat to Notre Dame in which he passed for 439 yards and two touchdowns.
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Clemson kicks up the season against Georgia in Charlotte, in a game with College Football Playoff ramifications early on. Uiagalelei seems unconcerned about the increased expectations and limited chances, claiming that he is not under any pressure to perform. Now that practice has started, Uiagalelei has said that football is his only concentration.
“I’m a student-athlete first, so school comes first, then football, and then I can do my brand/NIL things in my spare time,” Uiagalelei said. “It is not a top concern for me. That’s why I recruited a staff to take care of everything so I could concentrate on school, football, and winning a national championship.”
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James Gordon
